Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users, and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance.

On September 29, 2011, Google Analytics launched Real Time analytics, enabling a user to have insight about visitors currently on the site.  Each profile generally corresponds to one website. It is limited to sites which have a traffic of fewer than 5 million pageviews per month (roughly 2 pageviews per second) unless the site is linked to an AdWords campaign. Google Analytics includes Google Website Optimizer, rebranded as Google Analytics Content Experiments. Google Analytics' Cohort analysis feature helps understand the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for successful implementation of a marketing strategy.

Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses the page (if JavaScript is enabled in the browser) and collects visitor data and sends it to a Google data collection server as part of a request for a web beacon. The tracking code loads a larger JavaScript file from the Google web server and then sets variables with the user's account number

Gokul shaji

Google Search Console( Google Webmaster Tools)

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search Console. In January 2018, Google introduced a new version of the Search Console, with a refreshed user interface and improvements.

It has tools that let webmasters:

• Submit and check a sitemap and also helps the webmasters to check if there are any errors with their sitemap.

• Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
• Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
• List internal and external pages that link to the site.
• Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.
• See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named 'Search Queries'; re-branded May 20, 2015 to 'Search Analytics' with extended filter possibilities for devices, search types and date periods).
• Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
• Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
• Demote Sitelinks for certain search results.
• Receive notifications from Google for manual penalties.
• Provide access to an  to add, change and delete listings and list crawl errors.
• Rich Cards a new section added, for better mobile user experience.
• Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
• Add or remove the property owners and associates of the web property.

Gokul shaji

SEO On-Page Optimization Techniques

On-page optimization is used to optimize each web page, for getting higher rank in search engine results. Web page optimization can be done in two parts,

• Head part includes titles, meta tags, meta descriptions.

• Body part includes H1 to H6, contents, images,internal linking.

   Head Part

• snippet 

A snippet is a result that Google shows to the user in the search results. Google shows the title in blue, the URL in green and a description of what the page is about. This is what we call the snippet.

Main things that should be include in our title tags are :

• Keyword that we focused should be included in title.

• Title should have a meaningful description.

• Full capital letters are not allowed.

• Character limitation should be between 55-60.

• No spelling mistakes and grammatical errors.

• Unique title give  for each page.

• Title should have minimum 3 words.

• Title should be have 512 pixel width.

• Impressive title give then CTR (Click Through rate) will increase.

If no title given, then Google shows probably H1 as the title. In case  H1 is not good then Google will take H2 as title.

1. Title tag

A site’s title tag is the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you. In HTML, the code for the title tag looks like this:

<title>Write The Title</title>

2. Meta description

Meta descriptions that describes and summarizes the contents of your page to search engines. In HTML, the code for the Meta descriptions tag looks like this:

  <meta name="description" content="Write the description.">

Main things that should be include in our meta descriptions tags are :

• For a page, Character limitation between 155-160 words. 

• For a post, Character limitation is 155 because it needs to insert post publishing date.

• No spelling mistakes and grammatical errors.

• Unique meta descriptions give  for each page

• Meta descriptions should be have 1024  pixel width

If no Meta descriptions given, then Google will take some highlighting contents from web page. If webpage don’t contain much content, then Google will take links, text etc…

•   Meta robots tag

Meta robots tag is a tag that tells search engines what to follow and what not to follow. It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index. 
Noydir, Noodp , Nofollow, Noindex, Noarchive

Meta robots tag code would look like this:

<meta name =”robots” content=”index”>

  Body Part

1.   Header tags:

Header tags is used  to highlight certain parts of your website.  For this there are several tags in html. They are H1, H2, H3, H4, H5, H6. Header 1 [H1] should be used to define the most important section of our page. 

User mainly attract to H1 tags. There should be one H1 and H2 in a webpage. And also give keyword  that we focused as H1. And most importantly for page's optimization  H1 and H2 should be used once. 

2.   Image optimization

Image optimization means using images within your content is a great way to make our site up. Save the image using the keyword that we focused. And also alt tag is also used for image description. Alternate is the expansion of alt tag. 

3.  Internal Linking

Internal Linking means, linking one page  with another page in our site.It gives a great chance to improve our site. In internal linking, try to use a keyword as the anchor text. The benefit of Internal links makes more audience to stay on our site.   It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.

Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To know more about SEO Introduction, Please check my previous blog History and Evolution of Search Engine Optimization

Gokul shaji

History And Evolution Of Search Engine Optimization

History Of Search Engine Optimization

Search engine optimization SEO is a technique that used to mount the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. 

SEO has two major components, On Page Optimization and Off  Page Optimization.

On Page Optimization

In On Page Optimization, modification/ Editing that can be taken directly within the website in order to improve its position in the search rankings. 

Off Page Optimization

In Off Page Optimization, modification/ Editing that can be taken outside the website in order to improve its position in the search rankings. 

It depends on another web page to improve your site or blog.

Elements of SEO

Google Search Engine work with three phases.

1) Crawling

2) Indexing

3) Ranking

• Crawling

Crawling is the process where Google visits our website for tracking purposes via Google crawler/ spider/ bot. Crawling means following your links and “crawling” around your website. 

When bots come to your website,they follow other linked pages also on your website. The way we stop crawling certain parts of our site is by using the Robets.txt file.

•  Indexing

The next phase is indexing, is the process of adding webpages into Google search. After a web page or document has been detected by crawlers, all its accessible data is stored (cached) on search engine servers so it can be retrieved when a user performs a search query. 

If you don’t like to display particular webpage into Google search results, then you can use no-index header tags. 

• Ranking

Ranking is done in real time. Once a keyword is entered, search engines will check for pages within their index that are a closest match. A score will be assigned to these pages based on an algorithm consisting of hundreds of different ranking signals.

These pages will then be displayed to the user in order of score. So in order for your site to rank well in search results pages, it's important to make sure search engines can crawl and index your site correctly - otherwise they will be unable to appropriately rank your website's content in search results.

SEO Practices

Basically there are 3 type of SEO practices.

Black Hat : They are unethical hackers, it is only focus on search engine and not a human audiences and doesn't obey search engine rule.

● Link farms

● Keyword stuffing

● Hidden text

● Blog spam

White Hat : White- hat hackers are the opposite of the black- hat hackers. They are ethical hackers. Websites which are using white hat techniques might not suddenly pop up on the search results, they get long lasting result when they finally do.

● Quality content

● Site optimization

Grey Hat : it stands between ethical and unethical activities.

• Growth hacking : Hack the benefits of other websites that having high rank.

Evolution Of Search Engine Optimization

1. Content Specification:

Using of same keywords more than the limit in webpages and using of unwanted keywords in blank space. This process is called Keyword Stuffing.

2. Link Specification :

Websites which get more links from other website is called link specification.

Google consider it has a recommendation.

3. Quality Link Specification :

Quality link specification is a process of using links that have quality websites. This is done by Google, by Ranking each website according to user’s visit. This is called Page Ranking.

10/10 Ranking website is most Quality Website. Examples are,

• US Government website

•  Twitter  

Page Ranking was stopped by Google in 2016.

Last Google Page Ranking updation was done on December 6,2013 and February 4,2013.

Passing The Juice : In this process, when a website that having high page rank gives links to websites that have low page rank, then automatically that high page ranking will be reduced to low page ranking.This is called Passing the juice

4. Google Adwords

Google Adwords is an advertisement program by Google for displaying ads on Google. This program set a budget for advertising and only pays when people click the ads. 

The ad service is largely focused on keywords. Each keyword you choose will have a cost per click (CPC)  amount. A higher CPC amount can allow your ad to show at a higher position on the page.

5. Google Adsense

Google Adsense is also an advertisement program by Google where we can earn money. For that we need a good website/ YouTube channel that having more visitors/ subscribers. It helps advertisers create and publish advertisements on publisher’s websites or YouTube channel.

6. Pogo Sticking in SEO

Pogo sticking in SEO means when a user performs a search in Google and clicks on a result, then very quickly clicks back to the search result page, and clicks on a different result.

this type of behavior is direct result of immediate dissatisfaction in search result. That time Google rank the first result to low page ranking and second result to high page ranking.

7. Social Media Authority Value

In 2010, Google prefer more importance to Social Media. Maximum share the websites in social media. But later Google tells that interaction of user’s is more important than sharing. For example:

If two websites that having same interaction, then Google will rank up the website according to authority value, means it should be a celebrity, politician etc… So those who have more influence power get more interaction.

  Google SEO Updates

1. Google Panda update:

Google Panda Update was launched in February 2011. Google used Panda Update against Content Spamming. By using this update Google keep low quality content sites away from the top ranking results and give the actual quality sites first.

    Methods :

       • Duplicate content used

       • Quality less content used

       • Content spinning:

              using of same paragraph in all other pages, just sentence change.

       • Thinny pages:

              website which have pages but less content.

After all this, many versions came under panda update, version 1, version 2…. etc

Among this, the most important version is version 4.0

Because this is permanently attached as a filter in the algorithm. So that when the content is passing through the algorithm and if there is any content duplication that time itself it will be removed.

2. Google Penguin update:

Google Penguin Update was launched in April 2012. Google used Penguin Update against Link Spamming. Google used this update to bring the high quality and content sites on the top of search engine rankings.

Methods :

   • Paid links

   • Link exchange

   • Directory submission: Directory submission    is the process of listing your site to various directories or databases under the correct category or sub category.

• Link farming: Websites use link farming to boost their rankings in search engine results.  Website enters a relationship of reciprocal linking with another site or pays a provider for a large number of inbound links.

• Comment spamming: Comment spamming means when a site have a blog in their website and there we comment for that blog with our website link. it’s called Comment spamming.  

   

• Wicky spamming: It means applying our website links in Wikipedia. In Wikipedia, we can apply edition. Some webmasters register in Wikipedia and apply their website link there.

• Guest blogging: In 2011, 2012 some people invite other persons to written blog in their website. That time that person write blog and also apply a link in that blog to their website.

After all this, many versions came under Penguin update, version 1, version 2…. etc

Among this, the most important version is version 4.0

Because it’s a real time punishment,

that is whenever a link is submitted each link is catched at that time itself.

6. Parked Domain  Update:

In 2012 April this update was done. Some people buy many domains at a time and kept some of them as parked domains. This is not useful for user’s. so Google bring this update to remove such domains from search engine.

6. Exact Match Domain Update  [EMD] :

Google launched this update in September 2012. It’s a combination of keyword which the website in question is supposed to be optimized for. Exact match domains were a popular means for SEO to rank well and fast for a specific keyword.

7. Pirate Update: 

This update was introduced in August 2012. Pirate update  was designed to prevent sites with many copyright (content, image copy write from other webpage) through Google’s DMCA system.

DMCA(Digital Millennium Copyright Act) : We can compliant through Google, if someone Copy content or other materials from one website without their permission. When google analyse and accept compliant then remove that URL file from google. 

4. Humming Bird Updates:

Humming bird update started on 2013  and by using this update google make the search engine much better at answering specific user questions. 

Google give more priority to user accepted fact. This is called semantic search result. if we search something like interactive or descriptive query, google gives a deep clarification about the results.

5. Rank Brain Update:  

In 2015, Google introduced Rank Brain update. It is an advanced version of Humming bird update. It is implemented with a artificial intelligence program from Google. 

8. Mobile Geddon:  

Mobile geddon is a mobile friendly update. In 2016, April 21st Google introduced this. In this update mobile responsive sites have their page ranking high and not responsive sites have their page ranking low.

Here the websites should be mobile friendly ie textfileds are readable without zooming or tapping and tabs are correctly aligned.

3.Pigeon Update:

Pigeon update is related to local SEO audience. The update is used to increase the ranking of local listing in a search.For this local SEO process available,

ie like restaurants, hospitals their audience will be from their local area.

we have some steps :

1. mark place verify in google map

2. Give location address

3. Add our website in local directory

4. Geo tagging

5.Social media interaction get more from local area 

Gokul shaji