Google Search Console( Google Webmaster Tools)

Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.

As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search Console. In January 2018, Google introduced a new version of the Search Console, with a refreshed user interface and improvements.

It has tools that let webmasters:

• Submit and check a sitemap and also helps the webmasters to check if there are any errors with their sitemap.

• Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
• Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
• List internal and external pages that link to the site.
• Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.
• See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named 'Search Queries'; re-branded May 20, 2015 to 'Search Analytics' with extended filter possibilities for devices, search types and date periods).
• Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
• Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
• Demote Sitelinks for certain search results.
• Receive notifications from Google for manual penalties.
• Provide access to an  to add, change and delete listings and list crawl errors.
• Rich Cards a new section added, for better mobile user experience.
• Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
• Add or remove the property owners and associates of the web property.

Gokul shaji