On-page optimization is used to optimize each web page, for getting higher rank in search engine results. Web page optimization can be done in two parts,
• Head part includes titles, meta tags, meta descriptions.
• Body part includes H1 to H6, contents, images,internal linking.
Head Part
Head Part
• snippet
A snippet is a result that Google shows to the user in the search results. Google shows the title in blue, the URL in green and a description of what the page is about. This is what we call the snippet.
Main things that should be include in our title tags are :
• Keyword that we focused should be included in title.
• Title should have a meaningful description.
• Full capital letters are not allowed.
• Character limitation should be between 55-60.
• No spelling mistakes and grammatical errors.
• Unique title give for each page.
• Title should have minimum 3 words.
• Title should be have 512 pixel width.
• Impressive title give then CTR (Click Through rate) will increase.
If no title given, then Google shows probably H1 as the title. In case H1 is not good then Google will take H2 as title.
A snippet is a result that Google shows to the user in the search results. Google shows the title in blue, the URL in green and a description of what the page is about. This is what we call the snippet.
Main things that should be include in our title tags are :
• Keyword that we focused should be included in title.
• Title should have a meaningful description.
• Full capital letters are not allowed.
• Character limitation should be between 55-60.
• No spelling mistakes and grammatical errors.
• Unique title give for each page.
• Title should have minimum 3 words.
• Title should be have 512 pixel width.
• Impressive title give then CTR (Click Through rate) will increase.
If no title given, then Google shows probably H1 as the title. In case H1 is not good then Google will take H2 as title.
1. Title tag
A site’s title tag is the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you. In HTML, the code for the title tag looks like this:
<title>Write The Title</title>
2. Meta description
Meta descriptions that describes and summarizes the contents of your page to search engines. In HTML, the code for the Meta descriptions tag looks like this:
<meta name="description" content="Write the description.">
Main things that should be include in our meta descriptions tags are :
• For a page, Character limitation between 155-160 words.
• For a post, Character limitation is 155 because it needs to insert post publishing date.
• No spelling mistakes and grammatical errors.
• Unique meta descriptions give for each page
• Meta descriptions should be have 1024 pixel width
If no Meta descriptions given, then Google will take some highlighting contents from web page. If webpage don’t contain much content, then Google will take links, text etc…
- Meta robots tag
Meta robots tag is a tag that tells search engines what to follow and what not to follow. It’s a simple code that gives you the power to decide about what pages you want to hide from search engine crawlers and what pages you want them to index.
Noydir, Noodp , Nofollow, Noindex, Noarchive
Noydir, Noodp , Nofollow, Noindex, Noarchive
Meta robots tag code would look like this:
<meta name =”robots” content=”index”>
Body Part
1. Header tags:
Header tags is used to highlight certain parts of your website. For this there are several tags in html. They are H1, H2, H3, H4, H5, H6. Header 1 [H1] should be used to define the most important section of our page.
User mainly attract to H1 tags. There should be one H1 and H2 in a webpage. And also give keyword that we focused as H1. And most importantly for page's optimization H1 and H2 should be used once.
2. Image optimization
Image optimization means using images within your content is a great way to make our site up. Save the image using the keyword that we focused. And also alt tag is also used for image description. Alternate is the expansion of alt tag.
3. Internal Linking
Internal Linking means, linking one page with another page in our site.It gives a great chance to improve our site. In internal linking, try to use a keyword as the anchor text. The benefit of Internal links makes more audience to stay on our site. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
To know more about SEO Introduction, Please check my previous blog History and Evolution of Search Engine Optimization
No comments:
Post a Comment